Scarily good creative and writing chops

The all important idea. Understanding markets and audiences, and then using creative processes refined over decades to come up with 'the' thought that drives sales, changes minds or shifts perceptions.

From punchy headlines for out of home to social copy that gets people sharing; web series scripts to long-form documentation; government voices to corporate websites; customer case studies to investor collateral; press releases to institutional prospectuses. 

If you have a copy challenge ahead of you, I'll deliver in a way that underlines your brand difference, makes it sing, and gives it a unique place to stand.

I love to lead creative projects from the ideation stage, through to presentation, refinement and production. I can do this working in a team or on my own, and liaise with clients in the boardroom and production houses on the coal face. My desire is to always create something your organisation can get behind, and be proud of.

Original thinking produces brands that attract and resonate, while avoiding the pitfalls of familiarity, genericism or randomness. I can take a simple desire, belief or business aspiration (whatever that truth is for your organisation) and turn it into a brand that resonates with people, touches hearts and projects you forwards. A brand that knows what it stands for, and presents itself clearly, consistently and effortlessly.

I live for stories - creating organisational narratives of the past, present or future. This can involve researching and getting up close and personal with audiences, or taking existing resources and information, then condensing it all down into a simple, but profound mantra, manifesto or story. The kind that people feel a connection with, and can recount and retell, time after time.