Creative with bite
I'm a writer, in the perception and behaviour change game since 2000. I love campaigns that make you think, have some bite, or ruffle feathers, but essentially do good in the world.
I dig punky, DIY ideas that lift the lid on the human psyche. From website to retail, banking to public awareness, connection is key.
Wellington NZ - You Would in Wellington
Daring tourists in Wellington to unleash their more liberated side.
Toyota - FJ Cruiser - Top to Bottom
Launching a classic with a top to bottom tour of NZ - all off-road.
MSD - Love Better Radio - Going Through the Emotions
One voice, four emotions, helping teens realise there are better ways to own the feels, and Love Better.
Love Creep - Ministry of Social Development
Showing young people how love can turn into a pattern of control.
Anger
Empowering young people in NZ to Love Better by empathising with how they feel during a
break-up and giving them the help they need to get through.
Sadness
Jealousy
Loneliness
WINNER: Grand ORCA, Standard, 2024
Helping Fly Buys say goodbye to Aotearoa in style. Their last ever campaign.
Creating a slick new positioning for the Mercedes Benz GLA City Edition in Australia.
Persuading snotty Kiwis to stay home from work and let their bodies go to work on colds and flus instead.
Getting young men to play with their balls occasionally, and saving a few lives.
Revealing to dads that blaze and drive that their whip-smart kids are onto them.
NZTA - Crash Test Eggs
Using the vulnerability of eggs to illustrate the importance of car safety.
EECA - ShopPack
Showing people that moving without a car is more freeing.
EECA - ShopPack
Showing people that moving without a car is more freeing.
Launching Gen Less, and inspiring people to understand the implications of
climate change, and the opportunities it affords us all.
Oranga Tamariki - Branding
Showing that child-care can and should have a soul.
NZDF - Branding
Moving NZDF from macho to inclusive..
NZTA - Local Legends
Persuading rural drivers to get a lift when drunk.
WWF- Precious Drops
Blackmailing politicians (in a nice way) to support
making a new ocean sanctuary in the Kermadecs.
Oranga Tamariki – Trails of Taonga
Helping spread trails of love and hope from caregivers to the kids the they support and everyone inbetween.
Creating an animation for tuppence ha'penny for Skinny - Low Cost Options
Gen Less - Right Side of History
Inspiring Kiwis to take action on climate change
that future generations will remember.
NZ Post - Delivery Options
Choreographing the launch of a
new suite of parcel delivery capabilities with hip-hop dancing superstar Parris Goebel.
Unite Against COVID-19
Creating the brand that protected a nation.
Crafting a digitally dancing Nosferatu with Assembly and Taika Waititi to help launch
What We Do In The Shadows.
Lyall Bay Surf Lifesaving Club - Dside Fundraiser
Working with artist Dside to turn a dilapidated
surf clubhouses's walls into auctionable art.
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